Beyond Appliances raises Rs 110 crore in Series B funding led by Fireside Ventures

Beyond Appliances, a Bengaluru-based startup specializing in smart kitchen technology, has raised Rs 110 crore ($11.4 million) in a Series B funding round. The round was led by Fireside Ventures, with participation from Dharana Capital and other investors. The funds will be used to expand R&D, establish a new manufacturing plant, and enter new product categories.

Funding and Investors

Beyond Appliances, a Bengaluru-based smart kitchen technology startup, has raised Rs 110 crore ($11.4 million) in a Series B funding round. The round was led by Fireside Ventures, with participation from Dharana Capital and other investors.

This funding follows previous rounds: a $4 million Series A and a $2 million seed round, both of which also saw participation from Fireside Ventures. The company was founded in 2024 by Eshwar K Vikas and Rakesh Patil.

Use of Funds

The capital from the Series B round will be allocated toward research and development (R&D) and the establishment of a new manufacturing plant. Beyond Appliances also plans to expand into new product categories within the kitchen appliances space and strengthen its existing portfolio.

The company currently operates a manufacturing facility in Bengaluru, which will likely support its scaling efforts.

Products and Market Strategy

Beyond Appliances specializes in smart kitchen technology, with products such as Android chimneys, Plug-N-Play chimneys, smart hobs, and cooktops. The company combines technology with practical functionality tailored to Indian cooking habits.

According to co-founder Eshwar K Vikas, the company’s R&D teams have spent the last two years working closely with consumers to address everyday challenges in Indian kitchens. This approach has led to products designed to align with local needs.

Beyond Appliances follows an omnichannel strategy, with offline retail presence in Delhi, Mumbai, Bengaluru, and Hyderabad. The company plans to expand its offline footprint to 10 more cities over the next three years.

Growth and Revenue

The company has experienced rapid growth, doubling its marketplace market share over the past year. Approximately 15% of its revenue comes from customer referrals, reflecting strong word-of-mouth adoption.

Beyond Appliances aims to achieve Rs 500 crore in annual recurring revenue (ARR) over the next three years. This ambitious target underscores its plans for aggressive expansion in both product offerings and geographic reach.

Investor Perspective

Shuchi Pandya, Principal at Fireside Ventures, highlighted the company’s strong fundamentals, stating that Beyond Appliances has built technology-led products and a growing omnichannel presence, along with robust in-house R&D and manufacturing capabilities.

Eshwar K Vikas emphasized the company’s vision, noting that the next major shift in the appliance industry will come from products designed around how Indian households cook and live. He added that the investment will enable Beyond Appliances to pursue this opportunity with greater ambition.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Beyond Appliances’ Series B funding reflects growing investor confidence in startups that blend consumer technology with practical, culture-specific solutions. The focus on R&D and manufacturing expansion suggests the company is preparing to scale rapidly, likely aiming to outpace competitors in India’s crowded kitchen appliances market.

The emphasis on an omnichannel strategy—combining offline retail with digital sales—aligns with trends in consumer-tech, where physical touchpoints remain critical for high-consideration purchases like appliances. The referral-driven revenue (15%) is a strong signal of product-market fit, but sustaining this growth will depend on how well the company translates its R&D insights into mass-market adoption.

For founders, Beyond’s model offers a case study in balancing innovation with operational scalability. However, the ambitious ARR target (Rs 500 crore in three years) will require flawless execution, especially in a sector where customer preferences and supply chain dynamics can shift rapidly.

Key takeaways

• Beyond Appliances secures Rs 110 crore ($11.4 million) in Series B funding led by Fireside Ventures, with participation from Dharana Capital.
• The startup plans to use the funds for R&D, manufacturing expansion, and entering new product categories.
• Beyond Appliances operates an omnichannel strategy, with offline presence in four major Indian cities and plans to expand to 10 more cities.
• 15% of the company’s revenue comes from customer referrals, indicating strong organic growth.
• The company aims to achieve Rs 500 crore in ARR over the next three years.

FAQ

What is Beyond Appliances?

Beyond Appliances is a Bengaluru-based startup that develops smart kitchen appliances, combining technology with practical functionality tailored to Indian cooking habits. Its products include Android chimneys, Plug-N-Play chimneys, smart hobs, and cooktops.

How much funding has Beyond Appliances raised?

Beyond Appliances has raised Rs 110 crore ($11.4 million) in its Series B funding round. It previously secured $4 million in a Series A round and $2 million in a seed round.

What will Beyond Appliances use the funding for?

The funds will be used for research and development, establishing a new manufacturing plant, expanding into new product categories, and strengthening its existing portfolio.

Who are the investors in Beyond Appliances?

The Series B round was led by Fireside Ventures, with participation from Dharana Capital and other investors. Fireside Ventures also participated in the company’s previous funding rounds.

What is Beyond Appliances’ growth strategy?

Beyond Appliances follows an omnichannel strategy, combining offline retail presence in major Indian cities with digital sales. It plans to expand its offline footprint to 10 more cities over the next three years and aims to achieve Rs 500 crore in ARR during the same period.

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