Away’s New Series 3 Luggage Plays It Safe—That’s the Point
Away’s third generation of its iconic luggage retains the familiar design while introducing invisible tech, such as a new wheel system and an improved telescoping handle.
Via WIRED
A decade later, Away is launching the Series 3—its third generation. The battery is gone, but the features that attracted and retained a loyal following remain, with a heavy focus on invisible tech.
“We didn’t like to be called ‘smart luggage’,” Sarah Amidi, Away’s senior vice president of Brand, tells WIRED at the company’s design studio in New York City’s SoHo district. When the first Carry On was conceived, charging solutions weren’t as ubiquitous as they are today, Amidi says…
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