At a private AI retreat, the vendor told us the tool won’t save you

Grady Sokaras, Zapier’s head of sales, opened a session at the company’s private AI retreat with a line about the kind of product Zapier sells.

“A tool is never the solution,” Sokaras said. A company that buys the product and expects a transformation gets “one more piece of dependency or shelfware”.

The retreat was Zapier Outpost Windsor, held at Oakley Court, on the Thames near Windsor, from 8 to 10 September. Zapier covered flights, lodging and meals for the twenty-odd…