Aston Martin puts back-end AI to work while keeping agents off its website

Aston Martin puts back-end AI to work while keeping agents off its website

Back-end AI gives manufacturers opportunities to improve operations, but choosing where to apply it requires attention to business value. For Aston Martin Lagonda Ltd., that means evaluating operational use cases while preserving its personalized customer experience.

That decision is sharper for a carmaker selling handcrafted, highly personalized vehicles. Infor LLC is pushing industry-specific AI agents into operational workflows, and one longtime automotive customer sees the payoff starting…