The Art of Enduring: How Indian Companies Navigated Disruptions in 2026
Discover how Indian companies turned crises into opportunities in 'The Art of Enduring'. Learn from five leading firms' strategies in 2026.
LazyFounders
30 SEC SUMMARY
In 'The Art of Enduring', Saurabh Mukherjea and Salil Desai explore how five Indian companies navigated disruptions between 2015 and 2025. The book, set to release on September 14, 2026, under Penguin Random House India's 'Business' imprint, examines the strategies that allowed Bajaj Finance, Titan, Dr Lal PathLabs, Divi's Laboratories, and Tata Elxsi to thrive despite challenges.
TABLE OF CONTENTS
KEY HIGHLIGHTS
- The book examines five Indian companies that turned crises into opportunities.
- Focuses on the strategies, cultures, and leadership that enabled long-term success.
- Highlights the role of institutional strength and consistent execution.
- Available for pre-order online at Rs 699.
Introduction
In 2026, a new book titled 'The Art of Enduring: How Great Companies Turn Crisis into Opportunity' delves into the resilience of five Indian companies. Co-written by Saurabh Mukherjea and Salil Desai, the book analyzes how these companies navigated a series of disruptions, including demonetisation, GST rollout, COVID-19, trade wars, and global supply-chain disruptions.
The Book's Core Themes
The central theme of 'The Art of Enduring' is understanding how great companies not only withstand but also turn crises into long-term strengths. The authors explore the systems, cultures, leadership choices, innovation, brands, and strategic assets that allow businesses to thrive amid change.
Case Studies of Five Companies
The book profiles five Indian companies: Bajaj Finance, Titan, Dr Lal PathLabs, Divi's Laboratories, and Tata Elxsi. These companies were chosen based on their ability to outpace the country's GDP and generate returns on capital of more than 15% annually over 15 years.
Bajaj Finance
Bajaj Finance is recognized for its robust financial health and strategic decisions during economic upheavals.
Titan
Titan's success is attributed to its strong brand, innovative marketing strategies, and consistent performance.
Dr Lal PathLabs
Dr Lal PathLabs' growth is driven by its focus on quality, innovation in diagnostics, and strategic partnerships.
Divi's Laboratories
Divi's Laboratories has leveraged its expertise in pharmaceuticals and strategic acquisitions to sustain growth.
Tata Elxsi
Tata Elxsi's resilience is built on its technological innovations and strategic leadership.
Leadership and Strategic Choices
The book also delves into the leadership behind these companies, including entrepreneurs like Arvind Lal and professional managers such as Bhaskar Bhat, Rajeev Jain, and Om Manchanda. It shifts focus from celebrity founders to 'quiet compounders'—companies whose success is built through institutional strength, discipline, intellectual capital, and consistent execution.
Conclusion
'The Art of Enduring' offers valuable insights into the strategies that enable companies to thrive in a volatile world. By learning from these five Indian firms, businesses can better prepare for future disruptions and turn them into opportunities for growth.
FAQs
What is 'The Art of Enduring' about?
The book explores how five Indian companies navigated various disruptions between 2015 and 2025 to build enduring businesses.
Who are the authors of the book?
The book is co-written by Saurabh Mukherjea and Salil Desai.
When is the book set to release?
The book is scheduled to release on September 14, 2026.
Where can I pre-order the book?
The Art of Enduring is available for pre-order online at Rs 699.
What is the focus of the book's analysis?
The book examines the systems, cultures, leadership choices, innovation, brands, and strategic assets that allow companies to thrive amid change.
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Sources
This story is an original summary and analysis written by LazyFounders from the reporting listed above. Facts are attributed to their original publishers; sections marked as analysis are LazyFounders's opinion. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links.
