Meesho's 36% Growth During Raksha Bandhan: Insights for 2026

30 SEC SUMMARY

Meesho saw a remarkable 36% year-on-year growth in orders during the 2026 Raksha Bandhan shopping season, with non-metro markets driving the surge. The platform's gross merchandise value (GMV) increased by 38%, and prepaid payments became the preferred mode. This trend underscores the expanding role of ecommerce in India's smaller markets.

TABLE OF CONTENTS

1. Introduction
2. Growth Metrics
3. Regional Insights
4. Payment Behavior
5. Seller Participation
6. Personalization Trends
7. Conclusion
8. Call-to-Action

Introduction

In 2026, ecommerce platform Meesho recorded a significant 36% year-on-year growth in orders during the Raksha Bandhan shopping season. This growth is particularly notable as it highlights the increasing contribution of non-metro markets to India's festive e-commerce landscape.

Growth Metrics

Meesho's gross merchandise value (GMV) grew by 38% compared to the corresponding Rakhi shopping cycle in 2025. This impressive growth is driven by a substantial increase in orders from smaller towns, which accounted for around 73% of all Rakhi orders.

Regional Insights

The fastest growth was observed in Tier III and Tier IV markets. Notably, Dadri in Uttar Pradesh led the growth with a 105% year-on-year increase in orders, followed by Nabarangapur in Odisha, Kasganj, Dhamtari, and Nainpur in Madhya Pradesh. These regions are showing a significant shift towards online shopping for festive purchases.

Payment Behavior

During the festive season, around 58% of Rakhi orders on Meesho were placed through prepaid payment modes. This shift indicates growing customer comfort with digital transactions on the platform, further strengthening the festive shopping ecosystem.

Seller Participation

The Rakhi shopping trends also attracted more sellers to the marketplace. The number of sellers offering Rakhi-related products on Meesho increased by 72% year-on-year. Small businesses and entrepreneurs used this occasion to expand their product catalogues and reach customers across the country.

Personalization Trends

While traditional products remained central to Rakhi shopping, personalization emerged as another important trend. A bracelet-style Rakhi set bundled with greeting cards was the season’s best-selling product. At the same time, demand for personalized name Rakhis increased sharply, reflecting consumers’ growing preference for customized gifts.

Conclusion

Meesho's growth during the 2026 Raksha Bandhan shopping season underscores the expanding role of ecommerce in India’s smaller markets. With rising order volumes, greater seller participation, and increasing adoption of prepaid payments, the festive shopping ecosystem is evolving rapidly.

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FAQ SECTION

**Q: What was the percentage growth in orders for Meesho during the 2026 Raksha Bandhan shopping season? A: Meesho recorded a 36% year-on-year growth in orders.

**Q: Which region showed the fastest growth in orders? A: Dadri in Uttar Pradesh led the growth with a 105% year-on-year increase in orders.

**Q: What payment mode was preferred by most customers during the festive season? A: Prepaid payment modes were preferred by around 58% of customers.

**Q: How did seller participation change during the 2026 Raksha Bandhan? A: Seller participation increased by 72% year-on-year.

**Q: What was the best-selling product during the season? A: A bracelet-style Rakhi set bundled with greeting cards was the season’s best-selling product.

**Q: What trend emerged in personalized gifts during the festive season? A: Demand for personalized name Rakhis increased sharply, reflecting consumers’ growing preference for customized gifts.

Inline Images

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