D2C Startup BlissClub Raises ₹160 Cr in 2026
Discover how D2C startup BlissClub raised ₹160 Cr in 2026, led by Singularity AMC, to expand its omnichannel presence in India's athleisure market.
LazyFounders
30 SEC SUMMARY
BlissClub, a leading D2C athleisure brand, secured ₹160 Cr in funding led by Singularity AMC in 2026. The capital will bolster its omnichannel expansion, product portfolio, and retail footprint. This marks the brand's third major funding round, following investments from Elevation Capital and Eight Roads Ventures.
TABLE OF CONTENTS
Introduction
In 2026, D2C athleisure startup BlissClub announced a significant funding round of ₹160 Cr, led by prominent venture capital firm Singularity AMC. This substantial investment aims to accelerate BlissClub's growth and solidify its position in India's burgeoning women's athleisure market.
About BlissClub
Founded in 2020 by Minu Margeret, BlissClub initially started as an online activewear brand catering to women. The company has since expanded into an omnichannel business, operating over 40 retail stores across India and venturing into menswear.
Funding Details
The latest funding round, which totals ₹160 Cr, includes participation from existing investors Elevation Capital and Eight Roads Ventures, as well as founder Minu Margeret and Meesho founder Vidit Aatrey. The capital infusion will be used to:
- Expand the startup’s offline retail footprint
- Accelerate category expansion
- Strengthen product development
- Hire talent for future growth
Market Expansion Plans
BlissClub plans to leverage the fresh capital to enhance its omnichannel presence. This includes expanding its offline retail footprint, accelerating category expansion into new product lines, and strengthening its product development capabilities. The company aims to hire additional talent to support its next phase of growth.
Previous Funding Rounds
This is BlissClub's third major funding round. In 2022, the startup secured $15 Mn in a Series A funding round led by Eight Roads Ventures and Elevation Capital. In 2025, BlissClub raised ₹33 Cr in a pre-Series B funding round. Notably, the company laid off 18% of its workforce last year due to high cash burn and difficulties in raising fresh capital.
Industry Context
The athleisure market in India is experiencing significant growth, projected to reach $22.4 Bn by 2034. This growth has attracted substantial investor interest, with several startups and established players expanding their presence in the segment. For instance, in June 2026, Agilitias Sports launched One8 in collaboration with cricketer Virat Kohli, with actor Anushka Sharma joining as an investor and strategic collaborator. Additionally, CAVA, another athleisure brand, raised ₹40 Cr in its Series A funding round earlier this year.
KEY HIGHLIGHTS
- BlissClub raised ₹160 Cr in funding led by Singularity AMC in 2026.
- The funding will be used to expand retail stores, accelerate category expansion, and enhance product development.
- The startup has recorded 60% YoY growth in revenue for the past two years.
FAQs
**Q: What is BlissClub's revenue growth? A: BlissClub has recorded 60% YoY growth in revenue for the past two years.
**Q: Who are BlissClub's previous investors? A: BlissClub's previous investors include Elevation Capital and Eight Roads Ventures.
**Q: What is the projected size of India's athleisure market by 2034? A: The athleisure market in India is projected to reach $22.4 Bn by 2034.
Conclusion
BlissClub's latest funding round underscores the growing investor interest in India's athleisure market. With strategic plans to expand its retail footprint and product portfolio, BlissClub is well-positioned to capitalize on the market's projected growth.
Call-to-Action
Join 10,000+ founders, investors & operators staying ahead in India’s startup economy by visiting blogy.in.
Sources
- inc42.com · 2026-08-07
BlissClub Raises ₹160 Cr To Fuel Offline Expansion, Enter New Categories
This story is an original summary and analysis written by LazyFounders from the reporting listed above. Facts are attributed to their original publishers; sections marked as analysis are LazyFounders's opinion. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links.
