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Apple cuts iPhone 18 Pro orders: Is its premium pricing backfiring? Here's what report reveals

Apple cuts iPhone 18 Pro orders: Is its premium pricing backfiring? Here's what report reveals

·Excerpt
Apple cuts iPhone 18 Pro orders: Is its premium pricing backfiring? Here's what report reveals
Image: Apple has asked some of its suppliers to reduce orders for components used in the iPhone 18 Pro and iPhone 18 Pro Max (AI generated image)

Apple has asked some of its suppliers to reduce orders for components used in the iPhone 18 Pro and iPhone 18 Pro Max, according to a Reuters report citing Nikkei Asia, raising concerns about demand for the company’s latest premium smartphones.The reported cuts come as Apple has increased prices across its latest Pro lineup. The iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max is priced at $1,299, marking a $100 increase for each model compared with…

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