Amazon says Prime Video is profitable, on track for tens of billions in revenue
Amazon CEO Andy Jassy announced during the company’s quarterly earnings call that Prime Video is now profitable and on track to generate tens of billions of dollars in revenue. Amazon MGM Studios also reported over $1.2 billion in global box office sales this year, driven by hits like Project Hail Mary and popular TV shows.
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TABLE OF CONTENTS
KEY HIGHLIGHTS
- Amazon CEO Andy Jassy announced Prime Video is on track to generate tens of billions in revenue and has become profitable.
- Amazon MGM Studios reported over $1.2 billion in global box office sales this year, driven by hits like Project Hail Mary and Reacher.
- Prime Video’s Thursday Night Football averaged 17.7 million viewers, up 16% from last year.
- Amazon acquired MGM for $8.5 billion four years ago, a move now showing financial returns.
Prime Video’s financial turnaround
During Amazon’s quarterly earnings call, CEO Andy Jassy stated that Prime Video is now a profitable business and is expected to generate "tens of billions of dollars" in revenue. This marks a significant shift for the streaming service, which has historically prioritized subscriber growth over profitability.
Amazon MGM Studios’ box office success
Amazon MGM Studios reported over $1.2 billion in global box office sales for the year, according to data cited during the call. The studio’s highest-grossing release, Project Hail Mary—starring Ryan Gosling and based on Andy Weir’s novel—earned an estimated $684 million worldwide.
Other contributions to the box office total include popular TV shows like Reacher Season 4, which drew 66 million global viewers within its first 28 days, and films like Verity and Carrie.
Live sports and viewer growth
Prime Video’s live sports broadcasts are gaining traction, with Thursday Night Football averaging 17.7 million viewers this season, a 16% increase from the previous year. The platform also reported strong viewership for its NBA, NASCAR, and UEFA Champions League soccer coverage.
This growth aligns with Amazon’s strategy to leverage live sports as a key differentiator in the competitive streaming market.
The $8.5 billion MGM acquisition’s impact
Amazon’s acquisition of MGM four years ago for $8.5 billion is now showing tangible financial returns. The deal has provided Amazon with a library of established IP, which has contributed to the studio’s box office success and strengthened Prime Video’s content offerings.
The financial performance of Amazon MGM Studios underscores the potential long-term value of acquiring entertainment assets, a strategy that could inform other companies in the streaming and content production space.
What this means
Lazyfounder analysis — our interpretation, not reported fact.
Prime Video’s profitability is a rare bright spot in the streaming industry, where most platforms have struggled to balance growth with profitability. For Amazon, this shift reflects a maturation of its entertainment strategy, one that could pressure competitors like Netflix and Disney+ to accelerate their own paths to profitability. The success of Amazon MGM Studios also highlights the importance of IP ownership in driving financial returns, a lesson for startups and investors betting on content-driven businesses. Additionally, the growing viewership of live sports on Prime Video reinforces the sector’s resilience, offering a potential blueprint for startups exploring live broadcasting or sports tech.
Key takeaways
- Prime Video’s profitability and revenue growth signal a shift in Amazon’s entertainment strategy, moving from subscriber scale to monetization—a model other streaming platforms may need to emulate.
- Amazon MGM Studios’ box office success demonstrates the value of acquiring established entertainment IP, a playbook relevant for startups eyeing content-driven growth.
- The 16% year-over-year increase in Thursday Night Football viewership highlights the growing role of live sports in streaming, a potential opportunity for startups in sports tech or broadcasting.
Related on Lazyfounder
Sources
- TechCrunch · 2026-10-29
Andy Jassy says Prime Video is on track to earn ‘tens of billions of dollars’
This story is an original summary drafted with AI by Lazyfounder from the reporting listed above and checked by automated validation. Facts are attributed to their original publishers; sections marked as analysis are Lazyfounder's. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links, and see our AI policy and corrections policy.
About the author
Editor, Lazyfounder
Tarun Mottlia edits LazyFounders, covering Indian startups, funding rounds, AI and product launches. Every story on the site is AI-assisted and checked against its cited sources before publication.
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