Amazon, Flipkart see strong start to 2026 festive sales
India’s two largest ecommerce platforms, Amazon India and Flipkart, have launched their flagship annual festive sales—the Amazon Great Indian Festival (GIF) 2026 and Flipkart’s The Big Billion Days (TBBD) 2026. Both platforms reported strong consumer participation, sharp increase in demand across categories, and growing adoption of quick-commerce delivery options in non-metro markets.
Via YourStory
Scale, traffic, and reach
Amazon said it recorded over 440 million visits during the opening phase of its sale, the highest volume in its history. The platform saw a 100% year-on-year increase in products ordered, while daily app downloads surged fivefold. More than 72% of visits came from outside the top nine metros. First-time shoppers nearly doubled year-on-year, and orders were placed from every pin code in the country.
Flipkart, meanwhile, recorded 6.3 million concurrent users per minute during its…
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