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TNW | Contributed

AI reputation management: what gets said about you inside ChatGPT, Perplexity & Google Gemini

AI chatbots now shape first impressions. How ChatGPT, Perplexity and Gemini source answers about you, and how to audit and fix what they say.

Tarun Mottlia

Via TNW | Contributed

·Excerpt
AI reputation management: what gets said about you inside ChatGPT, Perplexity & Google Gemini
Image: Abstract,close up of Mainboard Electronic computer background. (artificial intelligence, ai)

When someone asks ChatGPT about you, they don’t get a page of links to scroll through. They get a one-paragraph summary instead. That answer is fast becoming your first impression, and you can’t scroll past it or push it to page two.

The good news is that you can influence it. AI tools don’t invent your reputation. They repeat what they find about you online. Fix those sources, and you fix the answer. That is the work that separates the…

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