AI gets more interesting when it meets the physical world
What three years of digitizing a manual industry taught us about data, agents, and how founders in the region can think about AI. An agent called Nusa now closes most of BRKZ's cement deliveries, and a pricing engine called Mizan quotes in seconds. You cannot add intelligence to a business you have not made observable.
Via TNW | Contributed
A transporter pulls up to a construction site outside Riyadh, unloads a delivery of bulk cement, and sends a photo of the delivery note through WhatsApp. For most of BRKZ’s history, that photo was the start of a chain of human work. Someone had to read the document, find the matching order, verify the quantity, update the system and close the delivery.
Today, an agent we call Nusa does most of that. It reads the image, extracts the details, matches…
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