After years of covering Amazon AU sales, these are the 12 brands and products we refuse to pay full price for

(Image credit: Amazon)

Amazon landed in Australia almost a decade ago and the e-commerce giant has shaken up the local retail scene, with its price-cutting making waves in a country that already had quite a strong online shopping culture.

Fast forward to 2026 and Amazon is now the biggest online retailer in Australia, helped by its ultra-fast shipping (including same-day delivery), wide product selection and, of course, very competitive prices.

Having shopped at Amazon for years, we’ve often found it…