TNW | Business
Adobe becomes AI fan experience partner of BWT Alpine F1 team
The deal gives the Enstone-based team Adobe’s AI content, data and search tools from the 2027 Formula One season.
Via TNW | Business
·Excerpt
Adobe and the BWT Alpine Formula One Team have signed a global premium partnership. Under the deal, Adobe becomes the team’s official AI fan experience partner, providing software to create fan content and understand how fans engage.
The partnership starts with the 2027 Formula One season, and neither side gave financial terms. Adobe said the sport’s audience is growing worldwide, and that fans now expect more personal contact with teams.
Alpine will use Adobe CX Enterprise, a set of tools…
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