Adani Family Office backs Nudge as startup pivots to rewards-led commerce
The Adani Family Office has backed Nudge, formerly known as BeBetta, in its shift towards rewards-led commerce and consumer intelligence.
Via YourStory
The investor has backed the company across two consecutive rounds. Jhaveri Credits and Capital Limited, a listed Indian company with interests including securities and investments, has also backed the business, alongside other family offices, alternative investment funds and private investors from India and Dubai.
The company did not disclose the amount raised in its announcement.
The funding comes alongside a change in direction. BeBetta, which built a sports-led engagement and rewards business, has been rebranded as Nudge as it shifts…
Courtesy
This story was originally published by YourStory. All rights belong to the original publisher.
Read the original on yourstory.com ↗