'A cyber incident can be costly, but basic protections cost nothing': TikTok’s Head of Global Security on how SMBs can boost their cybersecurity for free

(Image credit: Getty Images)

Nearly two-thirds of businesses use social media, and for many smaller firms it’s where customers discover, get to know, and buy from them. This means that for a small or medium-sized business, a social media account is often its shopfront, sales channel, and customer service desk all at once.

It pays off. TikTok helped UK small and medium-sized businesses generate an estimated £3.4bn in additional output in 2025.

And while…