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19 years ago, the iPhone broke the cell carrier business and built what we have today — and Apple's new Upgrade program could break it all over again

Opinion: The Apple Upgrade program is a net positive for consumers, but there are knock-on effects that could yet have a lasting impact

Tarun Mottlia

Via TechRadar

·Excerpt
19 years ago, the iPhone broke the cell carrier business and built what we have today — and Apple's new Upgrade program could break it all over again
Image: (Image credit: Getty Images / Bloomberg (left) / NurPhoto (right) / Future (center))

(Image credit: Getty Images / Bloomberg (left) / NurPhoto (right) / Future (center))

Where were you when the first iPhone went on sale back in 2007? I remember clearly that I was working for Phones4U — a third-party phone reseller in the UK — and the iPhone launch completely decimated the business, as suddenly Phones4U wasn't a reseller of the most popular phone on the market.

The same existential threat applied to all carriers except AT&T and O2, which had…

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