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PwC news

PwC appears in 5 stories we have published between September 2026 and November 2026, mostly in our Technology and AI coverage. It is most often reported alongside Anthropic, Accenture and Adobe.

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Adobe’s AI marketing assistant now works inside ChatGPT and Copilot

Adobe’s AI marketing assistant, CX Enterprise Coworker, now runs inside ChatGPT, Claude, Gemini, Copilot, and Databricks Genie. The company also released connectors for Amazon Ads, Meta, and Demandbase, letting marketers pull data or trigger actions across platforms with a single click. At the same time, Adobe opened applications for its startup program—eligible teams get 12 months of free access to Firefly Pro Plus, Acrobat Studio, and Semrush.

8 November 2026

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