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Includ news

Includ appears in 1 story we have published in November 2026, mostly in our Business coverage. It is most often reported alongside Farm Didi, Hyeglo Beauty and IGP.

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D2C brands in India reuse festive packaging to boost brand recall

Indian direct-to-consumer (D2C) brands are rethinking festive packaging to extend its lifespan beyond the unboxing experience. By turning gift boxes into reusable containers, decorative organizers, or keepsakes, these brands aim to embed themselves in customers’ daily lives and improve retention. However, the commercial and environmental impact of these efforts remains uncertain.

4 November 2026

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