Google Maps news
Google Maps appears in 1 story we have published in September 2026, mostly in our AI coverage. It is most often reported alongside Bloomberg, Booking.com and Diageo.
Latest development
Booking.com regrets building AI tools in-house as frontier models catch up
Booking.com’s chief business officer, James Waters, revealed that the company regrets building some of its AI tools in-house after frontier model makers later offered the same capabilities. Speaking at the HumanX conference in Amsterdam, Waters joined Diageo’s chief digital officer, Susan Jones, to discuss the challenges—and missteps—of deploying AI at scale. Their insights highlight the importance of focusing on customer problems, proprietary data, and human behavior rather than chasing AI trends.
25 September 2026
